The biggest challenge your propane business faces may not be about compliance, training, or safety – it could be about how to find and attract new customers.
Much like the insurance industry, the propane market tends to be a late adopter of technology. While doing things the old fashioned way certainly has its merits, many business owners are on the cusp of handing the reins over to the next generation, and technology plays a much more significant role in the lives of Millennials and beyond.
Updating your company’s website is an investment in the future. Here are a few considerations:
1. Update your content
Your product offerings and/or pricing has probably changed since the last time your website was updated. Now is the perfect time to take inventory and make sure you’re putting your best foot forward.
- Did your business goals change?
- Are photos up to date?
- Have you included downloadable forms?
2. Mobile friendly
Mobile internet usage has surpassed desktop usage. If you haven’t updated your website in the last few years, odds are, it looks awful on a smartphone or tablet. Google is penalizing sites that are not mobile friendly – which means your site could get buried in a search listing performed on a mobile device. Not good!
3. Social media matters
It can be difficult to find meaningful ways to connect with customers on social media. Facebook and YouTube can help you deliver fresh content in new formats and help encourage customer interaction. Social media also offers new ways to collect testimonials and reviews.
Getting positive propane messages out can change attitudes and grow gallons.
– Tom Jaenicke • Warm Thoughts Communications
4. Generate new leads
Your website should not be a digital billboard. Don’t just provide information, give prospects an easy way to request a quote, get in contact with you, or subscribe to your mailing list.
5. Switch to WordPress
There are a ton of web designers out there who specialize in WordPress. They can get your new site up and running very quickly, and best of all – you can add new content yourself. If you can use Microsoft Word, you can use WordPress.
Save yourself a ton of money and hassle by switching to a site that doesn’t require specialize programming knowledge.
6. Start a blog
While you’re at it, WordPress is a great blogging platform, which allows you to add fresh content on a regular basis. No need to go crazy – one post a month or every other month is good enough.